New Haldeman Image Phony

New Haldeman Image Phony

Washington Star-News columnist Vera Glaser says H. R. Haldeman is trying to sell himself as a nice guy in the same way he used to sell Black Rag roach killer and sani-flush while working for the J. Walter Thompson Ad Agency.

   According to Glaser, Haldeman's new image is to smile often, let his hair grow out, speak pleasantly and even strum away on the guitar from time to time.

   The columnist quotes one of Haldeman's former colleagues as saying the nice guy image is totally calculated. The former Haldeman associate is quoted as saying: "Bob is very conscious of the effect. Even the skin-tight 'Hun' image in the White House was cultivated."

   The former friend adds: "He's working on the new image with the same diligence. But he's the same guy underneath, and he's an SOB."

--Zodiac